- Main
- Business & Economics - Mathematical Economics
- Aesthetic Intelligence: How to Boost It...
Aesthetic Intelligence: How to Boost It and Use It in Business and Beyond
Pauline Brownこの本はいかがでしたか?
ファイルの質はいかがですか?
質を評価するには、本をダウンロードしてください。
ダウンロードしたファイルの質はいかがでしたか?
Longtime leader in the luxury goods sector and former Chairman of LVMH Moët Hennessy Louis Vuitton North America reinvents the art and science of brand-building under the rubric of Aesthetic Intelligence.
In a world in which people have cheap and easy access to most goods and services, yet crave richer and more meaningful experiences, aesthetics has become a key differentiator for most companies and a critical factor of their success and even their survival. In this groundbreaking book, Pauline Brown, a former leader of the world’s top luxury goods company and a pioneer in identifying the role of aesthetics in business, shows executives, entrepreneurs, and other professionals how to harness the power of the senses to create products, services, and experiences that stand out, resonate with their customers, and create long-term value for their businesses. The power is rooted in Aesthetic Intelligence—or “the other AI,” as Brown refers to it.
Aesthetic Intelligence can be learned. Indeed, people are born with far more capacity than they use, but even those that are naturally gifted must continue to refine their skills, lest their aesthetic advantage atrophy. Through a combination of storytelling and practical advice, the author shows how aesthetic intelligence creates business value and how executives, entrepreneurs and others can boost their own AI and successfully apply it to business. Brown offers research, strategies and practical exercises focused on four essential AI skills.
Aesthetic Intelligenceprovides a crucial roadmap to help business leaders build their businesses in their own authentic and distinctive way.Aesthetic Intelligenceis about creating delight, lifting the human spirit, and rousing the imagination through sensorial experiences.
In a world in which people have cheap and easy access to most goods and services, yet crave richer and more meaningful experiences, aesthetics has become a key differentiator for most companies and a critical factor of their success and even their survival. In this groundbreaking book, Pauline Brown, a former leader of the world’s top luxury goods company and a pioneer in identifying the role of aesthetics in business, shows executives, entrepreneurs, and other professionals how to harness the power of the senses to create products, services, and experiences that stand out, resonate with their customers, and create long-term value for their businesses. The power is rooted in Aesthetic Intelligence—or “the other AI,” as Brown refers to it.
Aesthetic Intelligence can be learned. Indeed, people are born with far more capacity than they use, but even those that are naturally gifted must continue to refine their skills, lest their aesthetic advantage atrophy. Through a combination of storytelling and practical advice, the author shows how aesthetic intelligence creates business value and how executives, entrepreneurs and others can boost their own AI and successfully apply it to business. Brown offers research, strategies and practical exercises focused on four essential AI skills.
Aesthetic Intelligenceprovides a crucial roadmap to help business leaders build their businesses in their own authentic and distinctive way.Aesthetic Intelligenceis about creating delight, lifting the human spirit, and rousing the imagination through sensorial experiences.
年:
2019
版:
1
出版社:
Harper Business
言語:
english
ページ:
288
ISBN 10:
0062883305
ISBN 13:
9780062883308
ファイル:
EPUB, 982 KB
あなたのタグ:
IPFS:
CID , CID Blake2b
english, 2019
1~5分以内にこのファイルをあなたの電子メールにお届けします。
ファイルはTelegramメッセンジャー経由で送信されます。受け取るまでに1〜5分かかる場合があります。
注意:Z-LibraryのTelegramボットにアカウントをリンクさせていることを確認してください。
ファイルはKindleアカウントに送信されます。受け取るまでに1〜5分かかる場合があります。
注意!Kindleへ送信するすべての本は、メールによる確認が求められています。Amazon Kindle Supportからメールが送信されますので、メールをご確認ください。
への変換進行中。
への変換が失敗しました。